The Minister for Tourism, Arts and Culture, Hon. Mrs Catherine Afeku has declared ‘Do Ghana’ a 40-week domestic tourism crusade, which is aimed at stimulating the sector, as “the Official Domestic Tourism Development Partner”.
Hon Afeku, who is a Patron of the campaign expressed her commitment in building a strong domestic travel market at a meeting to review the final plans and preparation for the take off of the campaign, which begins in February 2019.
Led by culture advocate and Tourism Ambassador PaJohn Bentsifi Dadson, who initially started the crusade four years ago as ‘See Ghana’, the refocused ‘Do Ghana’ campaign is aimed at encouraging urban residents, who often only see Ghana’s beauty in photographs on the internet, to get offline and actually go out and experience the country’s heritage hotspots.
A heavy social media based campaign, ‘Do Ghana’ will run over forty weeks and will be coordinated by the Tourism Marketing Alliance (TMA), a collaborative initiative by destination management firm, Bentsifi, Graphic Communications, GHOne TV network and Joy 99.7fm.
It will be characterized by the activation of the experiential WangoWango road trip Treks, which tours the country with a kitchen preparing tasty local dishes on board. These trips will be documented in a reality style TV show, as well as a vehicle to derive content for other media.
Using the destination management approach to marketing tourism in a sustainable way, TMA, will work with other strategic tourism organizations like the Tourism Research and Advocacy Center (TRAC) and VoyagesAfriq.com to achieve this.
The Minister, endorsing the campaign, observed the need to keep the tabs on the domestic travel market. Courtesy of the Ministry of Tourism, Arts and Culture and the Ghana Tourism Authority, residents who engage with the campaign on social media #YouShouldBeHere, will get the opportunity to participate in the trips which begin in February.
Follow ‘Do Ghana’ on @letsdoghana on Twitter, Instagram and Facebook.